Marketing Mix Modelling (MMM) and Attribution Modelling or Multi-Touch Attribution (MTA) are two well-known approaches used to quantify the impact of…
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Welcome to the site of Stochastic Dominance Group
We call it SD Group.
SD Group is devoted to analytics, application of data science and development of social networks and state of mind targeting advertising.
We are a group of professionals. We have combined knowledge and experiences in IT, Economics, Marketing, Engineering, Data Science, Project Management, Accounting and Law. In each respective field, we have achieved proficiency and recognition.
Our motto is: IN NUMBERS WE TRUST.
We do not adjust, massage or tweak numbers, processes or principles. If it is there - we will find it, study it and report it. If not - we will find a solution together.
We are always looking for new ideas. If you have one on your mind - we want to hear it. Let's bring it to life together.
Our Story
Two data scientists created Stochastic Dominance Group Pty Ltd (aka SD Group) in the mid 2012.
After obtaining numerous Master and PhD degrees, working in business across continents and industries we came to realization that there is a number of issues in the existing application of data science in business.
We decided to stay true to messages conveyed by numbers:
IN NUMBERS WE TRUST
Our Blog
CloudFlare API v4
posted by admin
Necessity is the mother of invention. Until yesterday we were proud of our smart infrastructure. Every site is running not on one, but on at least…
LinkedIn Ad Campaign
posted by admin
Advertising is the engine of commerce Thanks to generous support of LinkedIn we decided to try advertising with LinkedIn. Follow us on LinkedIn.…
Our Logo
It is a combination of stylized S and D.
We intentionally incorporated integral symbol as substitute for "S".
SRaM: Simple Replication Monitor
When there is a choice - we always go with open source software.
Now it is our turn to give something to the community. We present our open source…
Latent Class Modelling Platform
In statistics, a latent class model (LCM) relates a set of observed (usually discrete) multivariate variables to a set of latent variables. It is a…
MAD CAW
MAD CAW stands for Marketing and Advertising Data in Collaborative Analytics Web-Platform.
In a nutshell, MAD CAW is a statistical modelling…
It looks like we have done something what you want!
Build upon our experience and knowledge!
Consulting
We are open communicators. We are ready to share own knowledge and experience.
If we do not know something – we know people who do – you will always…
Methodology Development
We are good at developing new methodologies, improving existing ones and adopting known methodologies to your needs.
We are normally working with…
Software Development
We are experienced software developers.
We remember Basic, Turbo C, Pascal... C#... 8)
At the same time we know and use most modern tools,…
You see what you like!
We are open to new challenges